What is private label skincare or cosmetics?
How does private label skincare/cosmetics work?
Private label skincare/cosmetics is the manufacturing of skincare and cosmetic products by one company (the manufacturer) for another company (the retailer). The products are labeled and packaged according to the retailer’s needs
Why choose private label skincare/cosmetics?
Creating your skincare or cosmetics line from zero can be a challenging and tedious task. Rather than start from zero, you can bring your idea to a private label manufacturer instead. Working with a professional private label manufacturer specializing in skincare formulation, product design, packaging, packing, and shipping will help you decrease your workload dramatically. They’ll help you make sure your products are manufactured consistently to your brand.
Costs associated with creating a product from zero are also something to consider. A private label manufacturer can help you minimize your startup costs, allow you to test with relatively smaller batches, and see how the market reacts to your product launch.
Having your formulations customized to your brand is also another upside for working with a manufacturer. Your product will have a unique formula, and you will have access to the latest innovative ingredients on the market. Working with a manufacturer allows you to keep your batch sizes small, minimize the cost of research and development and the cost of manufacturing low.
Another reason is saving yourself the work related to shipping and packaging your products. Many manufacturers have freight forwarding companies and logistic partners that they work with regularly. What this means is that you can save more on shipping costs through their relationship.
Our customers find that the main benefit of working with a manufacturer is that they can focus their efforts on marketing, customer service, and getting ahead of their competitors by thinking of “what’s next” for their brand. When it comes to managing the production side of skincare or cosmetics, it’s a game of balancing between keeping the costs down while expressing what you believe in through your products.
